--- title: | Zach Cross description: Zach is currently a Managing Partner at Cross Operating Partners. Prior to that role, Zach was co-funder and President of Revenue Analytics --- [Skip to content](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross#main-content) [![ARR focused Operating Partners](https://www.crossoppartners.com/hs-fs/hubfs/New%20COP%20Logo-1.png?width=952&height=524&name=New%20COP%20Logo-1.png)](https://www.crossoppartners.com/) - [About](https://www.crossoppartners.com/about) - [Services](https://www.crossoppartners.com/services) - [Case Studies](https://www.crossoppartners.com/case-studies) - [Blog](https://www.crossoppartners.com/cross-operating-partners-blog) Open main navigation Close main navigation - [About](https://www.crossoppartners.com/about) - [Services](https://www.crossoppartners.com/services) - [Case Studies](https://www.crossoppartners.com/case-studies) - [Blog](https://www.crossoppartners.com/cross-operating-partners-blog) - [Contact us](https://www.crossoppartners.com/contact-us) [Contact us](https://www.crossoppartners.com/contact-us) # Cross Operating Partners Blog * Lessons from 20 years building and scaling enterprise B2B companies, written by operators, for operators. * [![From CSM to Trusted Advisor](https://www.crossoppartners.com/hubfs/CS%20to%20TA%20graphic.png)](https://www.crossoppartners.com/cross-operating-partners-blog/why-the-future-customer-success-manager-must-be-a-trusted-advisor) ### [Why the Future Customer Success Manager Must Be a Trusted Advisor](https://www.crossoppartners.com/cross-operating-partners-blog/why-the-future-customer-success-manager-must-be-a-trusted-advisor) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/why-the-future-customer-success-manager-must-be-a-trusted-advisor) [![](https://www.crossoppartners.com/hubfs/BHAG%20Bites%20no%20saying.png)](https://www.crossoppartners.com/cross-operating-partners-blog/how-do-you-eat-a-bhag-one-bite-at-a-time) ### [How Do You Eat a BHAG?  One Bite at a Time.](https://www.crossoppartners.com/cross-operating-partners-blog/how-do-you-eat-a-bhag-one-bite-at-a-time) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/how-do-you-eat-a-bhag-one-bite-at-a-time) [![](https://www.crossoppartners.com/hubfs/Wave%20of%20AI%20Slop.png)](https://www.crossoppartners.com/cross-operating-partners-blog/tired-of-ai-slop-brace-for-sloppy-saas-) ### [Tired of AI Slop? Brace for a Tsunami of Sloppy SaaS…](https://www.crossoppartners.com/cross-operating-partners-blog/tired-of-ai-slop-brace-for-sloppy-saas-) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/tired-of-ai-slop-brace-for-sloppy-saas-) [![](https://www.crossoppartners.com/hubfs/Pain%20pill%20bottle-4.png)](https://www.crossoppartners.com/cross-operating-partners-blog/words-to-live-by-its-easier-to-sell-aspirin-than-vitamins) ### [Words to Live By: It’s easier to sell aspirin than vitamins](https://www.crossoppartners.com/cross-operating-partners-blog/words-to-live-by-its-easier-to-sell-aspirin-than-vitamins) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/words-to-live-by-its-easier-to-sell-aspirin-than-vitamins) [![](https://www.crossoppartners.com/hubfs/Thanks%20but%20no%20thanks.png)](https://www.crossoppartners.com/cross-operating-partners-blog/5-reasons-customers-arent-buying-from-you...and-what-to-do) ### [5 Reasons Customers Aren’t Buying From You...And What to Do](https://www.crossoppartners.com/cross-operating-partners-blog/5-reasons-customers-arent-buying-from-you...and-what-to-do) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/5-reasons-customers-arent-buying-from-you...and-what-to-do) [![Time kills all deals](https://www.crossoppartners.com/hubfs/Broken%20Clock.jpeg)](https://www.crossoppartners.com/cross-operating-partners-blog/time-kills-all-deals) ### [Words to Live By: "Time Kills All Deals"](https://www.crossoppartners.com/cross-operating-partners-blog/time-kills-all-deals) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/time-kills-all-deals) [![Leading indicators drive execution in PE backed businesses ](https://www.crossoppartners.com/hubfs/Leading%20vs%20Lagging-2.png)](https://www.crossoppartners.com/cross-operating-partners-blog/leading-vs.-lagging-indicators) ### [Leading vs. Lagging Indicators](https://www.crossoppartners.com/cross-operating-partners-blog/leading-vs.-lagging-indicators) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/leading-vs.-lagging-indicators) [![That ](https://www.crossoppartners.com/hubfs/Measuring%20bar%20graph%20with%20tape%20on%20blackboard.webp)](https://www.crossoppartners.com/cross-operating-partners-blog/words-to-live-by-that-which-is-measured-improves) ### [Words to Live By: "That Which Is Measured Improves"](https://www.crossoppartners.com/cross-operating-partners-blog/words-to-live-by-that-which-is-measured-improves) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/words-to-live-by-that-which-is-measured-improves) [![](https://www.crossoppartners.com/hubfs/GTM.jpeg)](https://www.crossoppartners.com/cross-operating-partners-blog/gtm-collaboration-vs.-function) ### [Why Enterprise Sales Breaks the Traditional SaaS GTM Model](https://www.crossoppartners.com/cross-operating-partners-blog/gtm-collaboration-vs.-function) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/gtm-collaboration-vs.-function) [![](https://www.crossoppartners.com/hubfs/Book%20Group.png)](https://www.crossoppartners.com/cross-operating-partners-blog/blog-1) ### [Three books I keep coming back to as an Operator](https://www.crossoppartners.com/cross-operating-partners-blog/blog-1) ![Picture of Zach Cross](https://www.crossoppartners.com/hs-fs/hubfs/Zach%20Headshot.jpeg?width=50&name=Zach%20Headshot.jpeg) [Zach Cross](https://www.crossoppartners.com/cross-operating-partners-blog/author/zach-cross) [Read](https://www.crossoppartners.com/cross-operating-partners-blog/blog-1) [![ARR focused Operating Partners](https://www.crossoppartners.com/hs-fs/hubfs/New%20COP%20Logo-1.png?width=952&height=524&name=New%20COP%20Logo-1.png "ARR focused Operating Partners")](https://www.crossoppartners.com/) [linkedin-in icon](https://www.linkedin.com/company/cross-operating-partners) [Follow us on Facebook](mailto:info@crossoppartners.com) - [About](https://www.crossoppartners.com/about) - [Services](https://www.crossoppartners.com/services) - [Case Studies](https://www.crossoppartners.com/case-studies) - [Blog](https://www.crossoppartners.com/cross-operating-partners-blog) - [Contact 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